Brand story
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ABSOLUTE NEW YORK takes a youthful approach to modern beauty and discovers beauty with an urban edge. After endless optimization and enormous success over 2 decades, our teams constantly analyze the latest trends from international beauty meccas such as Japan & South Korea, to source superior product development techniques – merging these innovations with our trademark NYC edge & market finesse. In 2014, ABSOLUTE NEW YORK was founded in New York, aiming to provide customers both trendy and classic makeup.

ABSOLUTE NEW YORK features in feminine, flirty, and fun styles, bringing you products that revolutionize the existing offerings in the market.

Our products appeal to a wide range of consumers – from the most seasoned makeup users & professional makeup artists, to beauty notices. Each of our products is designed for effortless use and integration into any regime.

ABSOLUTE NEW YORK discovers beauty with an urban edge while staying true to its backbone ideal – beauty is essential & should be accessible to women everywhere.